Cheap airline tickets through the prism of history

A quick fact: the average air ticket prices have drop by 50% over the last three decades. Sounds untrue, right? But it's a hard fact that is confirmed by year-to-year price analysis starting with the early 1980s until now. The prices have really dropped and in some areas they have propped more than a half. The average cost of flight per mile was around $0.32 in 1980 and now it's only about $0.14, allowing over 50% of US citizens to take round-trip flights at least once a year today compared to only 20% of all Americans who attended a flight at least once in their lifetime in 1978. Feel the difference, right? But why do people still complain about not getting cheap air tickets? And what is the overall trend in air ticket prices and the market in general to expect in the near future?

Why the prices dropped and no one noticed it?


The quick answer to why the prices have dropped so drastically regardless of the ever increasing fuel costs and inflation is deregulation. Thanks to the liberalization of the airline market in 1978 when the government has stepped away from controlling every nook and cranny in the industry the laws of competition have rapidly brought down the prices and created a very crowded market. In the following decades dozens of companies have come and gone, each contributing to the high level of competition and people obtained the opportunity to fly more at more affordable prices. The minimum regulated airfare for a New York to Los Angeles flight in 1978 was around $1,400 (in current prices) but now you can easily take the same flight for less than $300. But still there are people who complain about finding it hard to get cheap air tickets. Why is that?

The complexity of pricing policies


Deregulation was certainly a great thing to do, but it also came at a price. And one of the elements of this price is the pricing policy that each company could employ and adjust without even consulting the authorities. You probably know that the prices tend to vary a lot depending on when you book the flight and there can sometimes be up to three or even four times the difference in price for the very same flight. To give you a sense of the complexity, an average airline usually has several million prices at any given moment in their system depending on the flight, seat, date, departure hour, extras and so on. Add up the currently common practice of making all the extra features payable and you get an even more complex system of pricing, which is controlled by computers. So despite the possibility of getting cheap air tickets for just any flight, people often finding it hard to get the right price due to the very complex nature of the pricing for all flights. So they just get the first ticket they think is the cheapest and think that it's the best way to save money. That's exactly why we usually have people paying $200 and $650 sitting next to each other at the same flight.

Future forecast for cheap air tickets


The crowded market of airlines made everyone forget that the fuel prices have sky-rocketed during the last couple of decades, and that the price of fuel makes up about a third of the airfare. The large number of bankruptcies and mergers in the industry that has happened since 2001 seems to make people aware of the fact that they are actually travelling on a very scarce resource the price of which will only rise in the future. That's why today its' still possible to get cheap air tickets, but it won't be like that all the time. Unless, of course, new technologies and fuel will be introduced to make the industry independent of the scarce resources it's tied to at the moment.
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How discounters help getting cheap air tickets

Discounter airlines, as they are usually denoted by everyone, have served a great deal in intensifying both domestic and international flights, which is rather impressive when going through a global recession. If not for the low-cost airlines that have an almost ubiquitous presence around the globe the overall number of passengers would definitely drop to much lower figures than it did with the onset of the economic crisis back in 2008. Sure, there are many cons to discounter airlines that re evident even if you always need cheap air tickets. However, it's hard to argue that discounter airlines play a very important role in the global air traffic and may help you get cheap air tickets in ways you wouldn't even think of!

Discounters are cheap

Of course, it's evident that choosing a discounter airline is always due to the desire to get cheap air tickets. After all, discounters have been invented exactly for the purpose of providing customers with the lowest fares the industry has to offer. And while there are certainly many drawbacks to the cost-cutting policies employed by most discounter airline companies, it's hard to argue that these practices really work. That's why people seeking cheap air tickets usually go to the first discounter company they have in their area.

Discounters are very competitive

If you happen to live in an area with a large international airport nearby it's easy to see how the discounter segment is the most competitive segment of the airline market. There are new players entering the scene every couple of years while the already established airlines are trying to spread their presence and get a larger share of the market. This eventually creates fierce competition that can only result in cheap air tickets for the customer. Keep this in mind when planning your trip from a large airport and check out all the discounters present there - you may find really cheap air tickets by simply shopping around.

Discounter airlines affect traditional airfares

What most people don't realize about discounter airlines is that they also have a very pronounced influence on traditional air companies. Traditional airlines are usually associated with rather high fares coupled with many services that discounters offer for additional fees. When a particular travel destination is serviced only by traditional air companies the average airfares are usually high and there's little room for bringing them down. However, when a discounter enters such a direction the traditional airlines are forced to bring down their prices in order to compete with the much cheaper air tickets offered the discounter. So you don't have to necessarily purchase your tickets from a discounter airline in order to benefit from its presence on the market.

Discounters let you discover new locations

While most discounter airlines are aimed at servicing the most popular and traffic-intense destinations, they can also offer a broad selection of flights to places you wouldn't visit otherwise since they are too expensive to visit through traditional air companies. So you can actually discover new places and visit different parts of the world thanks to the flexible pricing policy and cheap air tickets offered by discounters.
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